With the slogan “Ri6 Durian – Another king”, Ri6 durian actively boosting its image in Australia. (Photo:VNA) Font Size: |
NDO – More than 15 tonnes of frozen durian from the Uu Dam Company exported to Australia “sold out” in just two days of distribution from July 23 to 24, 2021, according to the Vietnam Trade Office in Australia.
Currently, although another 45 tonnes of the Ri6 durian are still on a ship to Australia, they have been reserved by stores in Australia.
Previously, the Vietnam Trade Office in Australia announced that half a tonne of frozen Vietnamese durian was brought to Australia for the first time in October 2019, demand spurred on by the trade office conducting a durian tasting event on an antique car on the streets of Sydney, which helped boost demand and consumption so much so that even the newspapers in the top durian exporting country reported it.
In 2020, the Vietnamese Ri6 durian also became a phenomenon when some stores in Sydney complained to the Vietnam Trade Office in Australia as they were not approved by Asean Produce Company to distribute Ri6 durian after the company built brands and designs under the advice of the trade office.
From the beginning of 2021, although many cities in Australia have seen social distancing orders, the Ri6 durian has still become a great attraction.
The lowest price is up to AUD 18.99 per kilogramme for whole frozen durian and AUD 20 to AUD 25 per kilogramme for peeled durian.
One of the reasons the latest batch is “sold out” is because the Uu Dam Company has committed to product quality (for exchange after purchase). Besides, thanks to continuous branding work, after more than two years, the Ri6 durian has gained a foothold in the Australian market.
The Vietnam Trade Office in Australia has just worked with a series of large importers to continue importing more durians and other Vietnamese agricultural products in August 2021.
As for the Uu Dam Company, according to the memorandum of understanding with the Vietnam Trade Office in Australia, the company will boost its exports to Australia from 100 to 150 tonnes of Ri6 durian. That is expected to contribute to strengthening the Ri6 durian’s branding.
The Vietnam Trade Office in Australia also informed all exporters in Vietnam: that the Vietnamese Ri6 durian now has already earned a name in Australia, so exporters should pay attention to maintaining the quality of their fruit.